GEO-TARGETED ADVERTISEMENT POLICY
This Geo-Targeted Advertisement Policy (“Policy”) constitutes an integral part of Zavienta’s internal governance and compliance framework and operates in conjunction with Zavienta’s Terms of Service, Privacy Policy, Brand Advertisement and Media Integration Agreement, Affiliate Policy, and other applicable policies and guidelines (collectively, the “Platform Policies”).
This Policy governs the creation, approval, publication, targeting, distribution, amplification, and monitoring of advertisements, sponsored content, affiliate placements, branded integrations, and other promotional communications that are targeted, customised, or restricted based on geographic parameters on or through Zavienta’s digital platform, including all associated websites, mobile interfaces, media, tools, and functionalities (collectively, the “Platform”).
This Policy applies to all users of the Platform, including but not limited to advertisers, Contributors, Influencers, agencies, service providers, and any other persons or entities who create, submit, publish, distribute, or otherwise participate in Geo-Targeted Advertising on or through the Platform (each, a “Covered Party”).
By submitting, publishing, amplifying, or otherwise participating in any Geo-Targeted Advertising on or through the Platform, each Covered Party acknowledges that it has read, understood, and agrees to comply with this Policy, as amended from time to time, in addition to all other applicable Platform Policies and contractual arrangements with Zavienta.
PLEASE REVIEW THIS POLICY CAREFULLY. THIS POLICY DEFINES MANDATORY COMPLIANCE REQUIREMENTS AND OPERATIONS RELATING TO GEO-TARGETED ADVERTISING. IF YOU DO NOT AGREE TO THIS POLICY, YOU MUST NOT CREATE, SUBMIT, DISTRIBUTE OR AMPLIFY ANY GEO-TARGETED ADVERTISEMENTS ON OR THROUGH THE PLATFORM.
Zavienta reserves the right to modify, update, or amend this Policy at its discretion to reflect changes in law, regulation, platform practices, or business operations. Where material changes are made, Zavienta will take reasonable steps to communicate such changes through appropriate channels. Continued participation in Geo-Targeted Advertising following any such update shall constitute acceptance of the revised Policy.
Unless otherwise defined herein, capitalised terms used in this Policy shall have the meanings assigned to such terms in the Terms of Service.
1. SCOPE OF GEO-TARGETED ADVERTISEMENT
1.1. This Policy applies to all forms of advertising, promotional communication, sponsored content, branded integrations, affiliate placements, endorsements, and commercial messaging that are created, submitted, published, distributed, amplified, or otherwise made available on or through the Platform and that are targeted, customised, restricted, or conditioned based on the geographic location of users (“Geo-Targeted Advertising” or “Advertising”), whether such geographic determination is made at the country, territory, regional, state, city, locality, postal code, radius, IP address, device-level, or any other location-based level.
1.2. Geo-Targeted Advertising for the purposes of this Policy includes, without limitation, advertisements and promotional content delivered through digital display media, native and programmatic advertising, search engine marketing, social media platforms, sponsored editorial content, advertorials, branded content, influencer collaborations, affiliate-linked content, shoppable media, live commerce promotions, and any other advertising or monetisation formats supported or enabled by the Platform, irrespective of whether such content is presented as editorial, informational, or entertainment-oriented in appearance.
1.3. This Policy applies irrespective of whether Geo-Targeted Advertising is implemented directly by Zavienta or indirectly through advertisers, Contributors, Influencers, agencies, media buyers, technology vendors, or platform partners, and regardless of whether geographic targeting is applied at the campaign level, ad-set level, placement level, algorithmic optimisation level, or through third-party advertising technologies or platform-specific targeting tools.
1.4. For the avoidance of doubt, content that is editorial in tone or format but that is monetised, sponsored, affiliate-linked, commissioned, incentivised, or otherwise commercially motivated, and which is targeted or amplified based on geographic parameters, shall be treated as Geo-Targeted Advertising for the purposes of this Policy, notwithstanding any editorial framing or presentation.
1.5. This Policy governs Geo-Targeted Advertising across all access points to the Platform, including websites, mobile interfaces, embedded media, third-party distribution channels, and social or digital platforms where Zavienta-published or Zavienta-amplified content is made available, and applies equally to original publications, reposts, re-amplifications, boosts, and any subsequent redistributions of such content.
1.6. Nothing in this Policy shall be construed as obligating Zavienta to permit or facilitate Geo-Targeted Advertising in any particular geography, and Zavienta reserves the right, in its sole discretion, to restrict, limit, suspend, or prohibit Geo-Targeted Advertising in any jurisdiction, territory, or location where it determines that such advertising presents legal, regulatory, operational, reputational, or consumer protection risks.
2. REGULATORY AND LEGAL ALIGNMENT
2.1. All Geo-Targeted Advertising published, distributed, amplified, or otherwise made available on or through the Platform shall comply at all times with all applicable laws, regulations, codes of practice, and self-regulatory standards in each jurisdiction in which such Geo-Targeted Advertising is displayed, accessed, or capable of being accessed, including, without limitation, laws relating to consumer protection, unfair trade practices, advertising and marketing communications, endorsements and testimonials, influencer marketing, and the lawful collection, use, and processing of location-based data.
2.2. Where Geo-Targeted Advertising is disseminated across multiple jurisdictions or is capable of being accessed by users in more than one jurisdiction, the relevant advertiser and other Covered Parties shall ensure compliance with the most stringent applicable legal or regulatory standard, and no Geo-Targeted Advertising shall be structured, framed, or delivered in a manner intended to circumvent or dilute the application of any such standard through the use of geographic segmentation or targeting techniques.
2.3. Geo-Targeted Advertising shall not be created, approved, or published in any jurisdiction where the underlying product, service, offer, or promotion is unlawful, prohibited, materially restricted, or otherwise incapable of being lawfully offered, fulfilled, or enforced, and shall not be disseminated in circumstances where material consumer disclosures required under applicable law, including those relating to pricing, taxes, duties, shipping, delivery, returns, warranties, or consumer rights, cannot be made clearly, accurately, and in a manner reasonably understandable to the target audience.
2.4. All claims, representations, comparisons, endorsements, and promotional statements made in Geo-Targeted Advertising shall be truthful, accurate, and capable of substantiation within the specific geographic context in which such Advertising is targeted, and shall not, by act or omission, mislead users as to the nature, availability, price, quality, origin, legality, or suitability of any product or service in the relevant jurisdiction.
2.5. Geo-Targeted Advertising shall comply with all applicable platform-specific advertising policies and technical requirements, including those imposed by third-party distribution platforms, social media networks, search engines, and advertising networks, and Covered Parties acknowledge that compliance with such platform policies does not relieve them of their independent obligation to comply with this Policy or applicable law.
2.6. Zavienta shall act solely as a digital platform and intermediary and shall not be deemed to be the advertiser, seller, distributor, or promoter of any products or services featured in Geo-Targeted Advertising, and responsibility for legal compliance, accuracy of claims, and fulfilment of obligations arising from such advertising shall at all times remain with the relevant Covered Party.
2.7. Zavienta reserves the right, without liability, to refuse, suspend, restrict, modify, or remove any Geo-Targeted Advertising that it reasonably determines may expose Zavienta, users, or third parties to legal, regulatory, or reputational risk, or that is inconsistent with applicable law, Platform Policies, or Zavienta’s standards of integrity, transparency, and consumer trust.
3. PERMITTED AND PROHIBITED ADVERTISING LANGUAGE
3.1. All language, claims, representations, descriptions, endorsements, and promotional statements used in Geo-Targeted Advertising shall be clear, accurate, balanced, and capable of substantiation within the specific geographic context in which such Geo-Targeted Advertising is targeted or displayed, and shall not, whether by act, omission, emphasis, or presentation, mislead users as to pricing, availability, delivery, returns, warranties, consumer rights, or any other material aspect of the advertised product or service in the relevant jurisdiction.
3.2. Geo-Targeted Advertising may include geographically specific pricing, currency references, promotional offers, and availability statements, provided that such representations are valid in the targeted geography at the time of publication, are clearly qualified where necessary, and are accompanied by appropriate disclosures regarding any material limitations, conditions, exclusions, taxes, duties, or regional variations that may apply.
3.3. Any use of qualifiers such as “from”, “starting at”, “subject to availability”, “limited time”, or similar expressions in Geo-Targeted Advertising shall be used in good faith, shall accurately reflect the nature of the offer in the relevant geography, and shall not be deployed in a manner that creates a misleading impression of price certainty, scarcity, or exclusivity where such conditions do not genuinely exist within the targeted region.
3.4. Geo-Targeted Advertising shall not include unqualified superlative claims, comparative statements, or guarantees, including without limitation claims relating to “lowest price”, “best price”, “guaranteed availability”, “exclusive access”, or similar representations, unless such claims are objectively verifiable, substantiated, and accurate for the specific geographic audience to which the Advertising is targeted.
3.5. Geo-Targeted Advertising shall not contain any representation, implication, or omission that could reasonably lead a user in the targeted geography to believe that a product or service is available, deliverable, returnable, or supported under terms that do not, in fact, apply in that jurisdiction, including representations relating to shipping timelines, return rights, after-sales support, authenticity guarantees, or consumer protection regimes.
3.6. Where Geo-Targeted Advertising includes Sponsored Content, Affiliate Content, Influencer endorsements, or any other form of paid or incentivised promotion, such commercial intent shall be clearly and conspicuously disclosed in a manner consistent with applicable law, Platform Policies, and prevailing regulatory guidance in the relevant jurisdiction, and such disclosures shall not be obscured, minimised, or rendered ineffective by geographic targeting or content presentation.
3.7. Geo-Targeted Advertising shall not be drafted, styled, or presented in a manner that deliberately blurs the distinction between editorial content and advertising, nor shall geographic targeting be used to selectively suppress disclosures, qualifications, or disclaimers that are material to a user’s understanding of the commercial nature or limitations of the advertised content in the targeted geography.
3.8. Any claims relating to legality, regulatory approval, certification, authenticity, origin, sustainability, or compliance with local standards shall be made only where such claims are accurate and substantiated in the relevant geography, and Geo-Targeted Advertising shall not create the impression that Zavienta endorses, verifies, or guarantees such claims.
4. GEO INCLUSION AND EXCLUSION RULES
4.1. Geo-Targeted Advertising shall only be created, approved, published, or amplified in jurisdictions where the underlying product, service, offer, or promotion can be lawfully marketed, offered, and fulfilled, and where all material terms relating to pricing, taxes, duties, shipping, delivery, returns, warranties, and consumer rights applicable to such jurisdiction can be accurately disclosed to users in a clear and non-misleading manner.
4.2. Geo-Targeted Advertising shall not be targeted to, or made available in, any jurisdiction where the relevant advertiser, brand partner, or seller lacks the legal authority, regulatory approvals, licenses, or operational capability required to offer or fulfil the advertised product or service, or where such offering would expose Zavienta or users to heightened legal, regulatory, or consumer protection risk.
4.3. Zavienta reserves the right to maintain and enforce internal geographic inclusion and exclusion criteria, including the creation of restricted or prohibited geography lists, which may be based on considerations including applicable law, regulatory enforcement trends, platform policies, operational feasibility, reputational risk, consumer complaint patterns, or internal risk assessments, and such criteria may be updated from time to time at Zavienta’s discretion.
4.4. No Covered Party shall expand, modify, or optimise the geographic reach of any Geo-Targeted Advertising beyond the parameters expressly approved by Zavienta, whether through manual changes, automated optimisation, lookalike or similar audience expansion, influencer amplification, reposting, or any other targeting or distribution mechanism, without Zavienta’s prior written consent.
4.5. Where Geo-Targeted Advertising is distributed through third-party platforms or networks that permit automatic geographic expansion, algorithmic optimisation, or audience broadening, the relevant Covered Parties shall ensure that appropriate safeguards and restrictions are implemented to prevent unauthorised dissemination into excluded or unapproved jurisdictions.
4.6. Zavienta may, at any time and without liability, restrict, suspend, or terminate the dissemination of Geo-Targeted Advertising in any geography where it determines that continued distribution may result in legal non-compliance, consumer confusion, mis-selling, reputational harm, or breach of Platform Policies, and such determination shall be final and binding.
5. LEGAL, COMPLIANCE, AND EDITORIAL APPROVAL PROCESS
5.1 All Geo-Targeted Advertising shall be subject to Zavienta’s internal review and approval processes prior to publication, distribution, or amplification on or through the Platform, and no Geo-Targeted Advertising shall be launched unless and until all required approvals have been obtained in accordance with this Policy and applicable Platform Policies.
5.2 Zavienta may, acting reasonably and in good faith, require review and approval by its legal, compliance, and/or editorial teams for any Geo-Targeted Advertising, including where such Advertising involves new jurisdictions, material pricing or promotional claims, subscription-based offerings, affiliate-linked promotions, influencer-led campaigns, live commerce events, or products or services that may be subject to heightened regulatory scrutiny.
5.3 The scope, depth, and sequencing of such review shall be determined by Zavienta at its discretion, taking into account factors including the nature of the advertised product or service, the geographic markets targeted, the format and distribution method of the Advertising, prior compliance history, and any applicable regulatory or platform-specific requirements.
5.4 Zavienta’s editorial review, where applicable, shall be limited to assessing compliance with Platform Policies, disclosure standards, and editorial integrity requirements, and shall not be construed as Zavienta endorsing, verifying, or assuming responsibility for the accuracy, legality, or substantiation of any claims made in Geo-Targeted Advertising, which shall remain the sole responsibility of the relevant Covered Party.
5.5 Zavienta reserves the right to require modifications, additional disclosures, geographic restrictions, or other remedial measures as a condition to approving any Geo-Targeted Advertising, and may withhold, suspend, or revoke approval at any time where it reasonably determines that such Advertising may result in legal non-compliance, consumer confusion, mis-selling, or breach of Platform Policies.
5.6 Approval of Geo-Targeted Advertising by Zavienta shall be specific to the content, format, and geographic parameters reviewed and approved, and shall not be deemed to constitute blanket approval for any subsequent modifications, extensions, re-targeting, re-amplification, or reuse of such Advertising in the same or different jurisdictions.
5.7 Zavienta shall not be liable for any delay, modification, suspension, or refusal of approval of Geo-Targeted Advertising arising from its compliance, legal, or editorial review processes, and such actions shall not give rise to any claim, compensation, or liability against Zavienta.
6. MIS-SELLING PREVENTION AND CONSUMER SAFEGUARDS
6.1. All Geo-Targeted Advertising shall be designed, implemented, and monitored in a manner that prevents mis-selling, consumer deception, or confusion arising from geographic variations in pricing, availability, delivery, taxation, customs duties, return rights, warranties, or applicable consumer protection regimes.
6.2. Covered Parties shall ensure that Geo-Targeted Advertising includes clear, accurate, and sufficiently prominent disclosures tailored to the targeted geography, including disclosures relating to currency, taxes, duties, shipping limitations, delivery timelines, return and refund policies, and any material regional restrictions or exclusions that may affect a user’s purchasing decision.
6.3. Where Geo-Targeted Advertising directs users to landing pages, checkout interfaces, or third-party websites, such downstream pages shall be consistent with the representations made in the Advertising and shall reflect the correct geographic pricing, availability, and terms applicable to the targeted jurisdiction, and no Geo-Targeted Advertising shall be used to induce users into transactions on terms that materially differ from those advertised.
6.4. Zavienta may implement technical, procedural, or operational safeguards, including geo-specific disclosures, validation mechanisms, monitoring tools, or campaign-level controls, to identify and mitigate potential mis-selling risks, and may require Covered Parties to take corrective action where such risks are identified.
6.5. Where Zavienta receives consumer complaints, regulatory inquiries, or other credible indicators suggesting potential mis-selling or geographic inconsistency, Zavienta may, without liability, suspend, restrict, or remove the relevant Geo-Targeted Advertising, require corrective disclosures, or impose additional geographic or content limitations pending review.
6.6. Nothing in this Policy shall be construed as Zavienta assuming responsibility for consumer transactions, fulfilment, or post-sale obligations arising from Geo-Targeted Advertising, and all such responsibilities shall remain solely with the relevant Covered Party.
7. THIRD-PARTY AGENCIES, INFLUENCERS AND VENDORS
7.1. Covered Parties shall be fully responsible for the acts, omissions, and compliance of their appointed agencies, Influencers, media buyers, technology vendors, and other third parties involved in the creation, targeting, distribution, or amplification of Geo-Targeted Advertising.
7.2. No agency, Influencer, or third party shall independently modify, expand, optimise, or reconfigure the geographic parameters, targeting logic, or distribution scope of any Geo-Targeted Advertising without Zavienta’s prior written approval, and any unauthorised geographic expansion or re-targeting shall constitute a material breach of this Policy.
7.3. Covered Parties shall ensure that contractual arrangements with agencies, Influencers, and vendors impose obligations consistent with this Policy, including obligations relating to geographic restrictions, disclosure standards, platform compliance, and prompt takedown or modification upon Zavienta’s request.
7.4. Zavienta reserves the right, but not the obligation, to audit Geo-Targeted Advertising campaigns, including review of targeting settings, amplification methods, and third-party activities, and to require immediate suspension, modification, or removal of any Advertising that it reasonably determines to be non-compliant or high-risk.
7.5. Zavienta may terminate or suspend access to the Platform, advertising privileges, or commercial arrangements with any Covered Party that repeatedly or materially breaches this Policy, without prejudice to any other rights or remedies available under applicable agreements or law.
8. MONITORING, REVIEW, AND ENFORCEMENT
8.1. Geo-Targeted Advertising shall be subject to ongoing monitoring by Zavienta, which may include campaign sampling, review of geographic targeting parameters, analysis of consumer complaints, and assessment of regulatory or platform enforcement trends.
8.2. This Policy shall be reviewed periodically and at least annually, and may be updated or amended to reflect changes in applicable law, regulatory guidance, platform practices, technological developments, or Zavienta’s business operations, and any such updates shall apply prospectively unless otherwise stated.
8.3. Zavienta may take enforcement action in respect of any actual or suspected breach of this Policy, including suspension or removal of Geo-Targeted Advertising, restriction of geographic targeting capabilities, imposition of additional approval requirements, or termination of relevant commercial relationships, without incurring liability to any Covered Party.
8.4. Failure by Zavienta to enforce any provision of this Policy in a particular instance shall not constitute a waiver of its right to enforce such provision or any other provision at any other time.
9. CONTACT
For questions or support, contact us at:
Email: customersupport@zavienta.com